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Tracker Ant

Each kind of marketing gets its own phone number or QR code, so once a month the owner sees which ones brought calls and jobs.

One number per kind of marketing

Each forwards to the owner's own phone, and the caller's number shows as usual. Printed pieces get their own QR code too.

Where it's printed or listed	Tracking number
Google profile	(504) 555-0161
Google Local Services ads	(504) 555-0162
Door hangers	(504) 555-0164
Truck	(504) 555-0165
Yard signs	(504) 555-0166
Facebook ads	(504) 555-0163

Recording is off unless the owner asks for it, and then every caller hears that the call may be recorded before it rings.

September: which marketing brought calls

Sample numbers

Jobs are matched to the owner's own job list: the first call, scan or form from that customer in the 60 days before the job.

What it can't trace, it says so

6 jobs, source unknown. They're on the owner's job list, but no tracked call, scan or form came first. They stay unknown; nothing guesses a channel for them.

One question, by text, only to customers who said yes to texts: "How did you hear about us?" Their answer fills the gap next month.

One page a month in plain words: calls, jobs, and what each paid channel cost per job, using the costs the owner gives us.

What it never does: Buys phone numbers on its own, records a call without telling the caller, guesses a source for a job it can't trace (that job is listed as source unknown), or estimates a number.

Price: Part of Never miss a job: $750 a month + $750 setup, or $1,250 a month with Get found: call tracking matched to jobs. Phone numbers and minutes are on your own account.